Are you ready to move beyond numbers and uncover the human stories behind your research questions? This insightful 1-hour workshop invites faculty to explore the power and potential of qualitative research. You will learn about key approaches including case study, ethnography, phenomenology, and grounded theory, and what makes qualitative research trustworthy and impactful. Discover how to transform everyday skills like observation, interviewing, and group discussions into powerful data collection methods. See how generative-AI tools can help you organize and analyze narrative data efficiently. By the end, you will understand how qualitative inquiry can bring depth and meaning to your research areas that inspire you. This session will also prepare you for the next workshop in the series, where you will explore how to combine qualitative and quantitative approaches through mixed-methods research.
Learning Objectives:
By the end of this workshop, participants will:
1. Differentiate between key qualitative research designs (e.g., ethnography, grounded theory, phenomenology, case study).
2. Identify qualitative methods and data collection strategies that align with specific research aims and populations.
3. Describe strategies that promote rigor and trustworthiness in qualitative research.
4. Design a brief qualitative research question based on their individual research interests.
Recorded on September 24, 2025
