Presentation given at the annual conference of The Qualitative Report, 2023. 

Teaching and learning in higher education have forever changed as a result of the COVID-19 pandemic. In this presentation, we share how we implemented 360-degree videos in immersive virtual reality (IVR) using Oculus headsets to help graduate MBA students apply quality management tools and techniques in an authentic environment and connect on-campus and remote students together in the metaverse. To minimize the abstraction of theory, we leveraged IVR technology to create authentic experiences so students could steep themselves in operational issues in their operational environments. We interviewed students and analyzed the data qualitatively to identify themes that will guide us in better understanding how we might design, implement, and support future applications of IVR in higher education.