NSU University School junior Veronica Bloomberg and sophomore Sinan Kassim talk about the historical time of data privacy and collection.  By navigating the advertising world of Instagram, they outline the "play book" that social media companies use to generate users' data into personalized advertisements.  Bloomberg and Kassim detail the implications of collecting data and emphasize the need for high school students to understand how their information is being used.  The two also highlight the way data collection and advertising on social media will impact future civic engagement.