Trademark,
Trade Secret, Copyright, and Publicity Rights
The
law provides entrepreneurs a suite of intellectual property tools to manage the
marketplace including trademarks, trade secrets, copyright, and publicity
rights. This module explores the
important alternatives to patent rights and the business practices about when
to patent and when to rely on other methods, including trade secrets,
trademarks and trade dress, copyright, license agreements, and publicity
rights. This module will also explore the range of intellectual property tools
available for their product ideas and develop business strategies that maximize
the value provided by patent and non-patent strategies, taking into account the
Florida Bar’s requirements and ethical considerations pertinent to securing and
enforcing intellectual property rights.
Dean Vicenç Feliú
Geoffrey Lottenberg, Esq.
