Trademark, Trade Secret, Copyright, and Publicity Rights

The law provides entrepreneurs a suite of intellectual property tools to manage the marketplace including trademarks, trade secrets, copyright, and publicity rights.  This module explores the important alternatives to patent rights and the business practices about when to patent and when to rely on other methods, including trade secrets, trademarks and trade dress, copyright, license agreements, and publicity rights. This module will also explore the range of intellectual property tools available for their product ideas and develop business strategies that maximize the value provided by patent and non-patent strategies, taking into account the Florida Bar’s requirements and ethical considerations pertinent to securing and enforcing intellectual property rights. 

Dean Vicenç Feliú

Geoffrey Lottenberg, Esq.